Emil Bohr, CEO Germany and responsible for southern Europe

An entrepreneur and senior manager focused on results and success, with many years of international executive leadership and business experience in the information, communications and consulting industries.

In 1998, Emil Bohr was accepted for the biographical encyclopedia for leading men and women in Germany, “Who is Who“, and the directory „International Who’s Who of Professionals“.

Before his start with West Trax, Emil Bohr served as Vice President und General Manager in renowned international companies that transformed global organisations in the managed and professional services into leading solutions providers in Europe.

Emil Bohr is owner and CEO of West Trax Germany and Director Business Operations of West Trax International.

David Long, CEO United Kingdom

A senior executive with international experience and P&L responsibilities for the development and delivery of IT services as well as the distribution and marketing at the organisational leadership level.

Dave Long possesses vast knowledge in the area of strategic solutions development with a focus on innovative and profitable business initiatives locally and globally.

Before Dave came to West Trax, he was an independent management consultant. He was key in helping worldwide known software and service companies to be successful. He was a competent consultant in the areas of start-ups, optimization, growth and restructuring.

Dave Long is owner and CEO of West Trax England and Director, Strategy & Business Development of West Trax International.

Diana Bohr, Chief Technology Officer (CTO)

Academically trained computer scientist with international experience and success oriented entrepreneur with international focus. Her main focuses: ERP systems, business process analysis, modeling and optimisation.

As Director of Technology at West Trax, she is responsible for the development of analysis methodologies to increase the value added for companies when employing ERP systems (KPI scan, KPI optimizer, KPI QA and Benchmark Express). Under der leadership of Ms. Bohr, the individual analyses are coordinated and corresponding action models are developed for the customer. Additional focus: process benchmarking, profitability calculations for large German industrial companies as well as IT market research and intelligent databases.

Ms. Bohr leads expert lectures at customer events, renowned market research companies as well as events of the industry media.

Diana Bohr is co-founder of West Trax Germany Ltd and Chief Technology Officer (CTO) of West Trax International.

Ken Gorf, Chief Finance Officer (CFO) & Director Legal

An internationally recognized finance expert and senior manager with many years of experience in several industries. Member of the Chartered Institutes of Management Accountants and academically trained in Gilligham and Worcester, England.

Ken’s career is in finance management in the automotive, machine engineering and technology industries.
Marketing and General Management positions in several international companies in the information and service industries followed.

In the last few years, Ken has focused on supporting young technology companies and start-ups. Ken Gorf is co-owner of West Trax England as well as Chief Finance Officer (CFO) of West Trax International and all West Trax subsidiaries, with the additional responsibility of „Company Secretary“ in England.