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Privacy Statement
www.westtrax.com is the website of West Trax International Ltd (WT).
Your acceptance of our privacy statement
By using westtrax.com and/or submitting your information, you unconditionally consent to the use of that information, by WT only, as set out in this Statement.
Please check this Privacy Statement periodically so that you are aware of any changes or amendments; we will detail the changes on this page and may place notices on other pages of westtrax.com. Continued use of westtrax.com will signify that you agree to any such changes.
Disclosure of Information
WE DO NOT SELL, RENT OR LEASE YOUR PERSONAL DATA TO OTHER ORGANISATIONS, EXCEPT WHERE WE HAVE YOUR EXPRESS PERMISSION, OR UNDER SPECIAL CIRCUMSTANCES SUCH AS WHEN WE BELIEVE IN GOOD FAITH THAT THE LAW REQUIRES IT.
Data will only be shared with third parties who are under contract to work in conjunction with WT in order to improve and enhance your user experience. Whether inside or outside the European Economic Area, these third parties will be required to comply with our strict privacy requirements, and to demonstrate that they follow best practice guidelines for data protection.
WT cannot accept responsibility for accidental or inadvertent disclosure, illegal or unauthorised access or for other disclosure as required by law or other regulation.
WT may disclose aggregate statistics about our sales, our web site visits, and survey results in order to describe our services to prospective partners and other reputable third parties and for other lawful purposes, but these statistics will not include personally identifiable information.
What information is collected
If you have registered with westtrax.com, we collect the personal data that you may volunteer while using our services as we believe that your experience and interaction with westtrax.com and with WT will be improved if you personalise your service.
For visitors who do not sign up to westtrax.com, our web server does not recognise information regarding their email address, so you can therefore access the home page and browse westtrax.com without disclosing your personally identifiable information (any information by which you can be identified).
However, if you choose to interact with the site, you will need to become a registered user of westtrax.com.
westtrax.com collects personally identifiable information on certain areas of the site, such as when users register, request information or publications, sign up for conferences or events, participate in discussion forums and surveys.
In addition, when you order certain goods and services from westtrax.com, you will be asked for further information such as your credit card details and expiry date, and to verify the delivery address where relevant.
How the information may be used
Any personal data we collect is used to provide you with a customised experience on our site and in our outbound communications to you. By knowing more about you, we are able to deliver more relevant content and hence better serve you.
Research on our visitors' behaviour, demographics and interests is performed on an aggregated basis according to the data you provide us. Again, this is used to understand your needs and interests.
We automatically log personal data by means such as programming, or we link information automatically logged by such means with personal data about specific individuals. We do so for the following purposes:
- Technical administration of the Web site
- Research and development
- Customer administration
- Marketing
We will use your contact information to send you information about WT, its products and services offered both on- and offline. By providing your contact details, you are consenting to initial contact, and you may opt out of any future mailing at any point by unsubscribing.
Cookies
westtrax.com uses tools to measure and analyse visitor information related to our web site. For that purpose, on the basis of your IP address, Internet traffic data and data on your browser type and PC are collected, among other things. We will not use those data to identify you personally.
On westtrax.com, cookies are also used in this context. A cookie is a small piece of information that is stored on your computer in the form of a file. Naturally, it also applies to cookies that we will not use the data obtained via them to identify you personally. You have options with regard to cookies. By changing the settings of your browser, you may opt to accept cookies, to be informed when a cookie is being placed on your PC, or to reject all cookies. Please consult the manual for your browser. We use the information provided for:
- Technical administration of the web site
- Research and development
- Customer administration
- Improving the layout and navigation of the web site
If you would like to receive more information on the kind of information that we collect and process, please email us at be@westtrax.com
Supplementary information
We may choose to supplement the information we receive with information from third parties. For example, a third party may be used to verify a user’s payment details. We may also combine information about the purchasing habits of users with similar information from our partners to create a personalised user profile.
Correct/Modify/Update
You may at any time edit the user details you have supplied to westtrax.com by using your user identification and password.
You may at any time choose to opt out of email contact with WT and westtrax.com. By unsubscribing you will cancel all online marketing and support communication, and online newsletters.
Third Parties
westtrax.com may contain links to other sites, provided solely as a convenience to you. You are under no obligation to use any of these links, but if you choose to do so, please be aware that third party sites have separate content, privacy and data collection policies. We accept no responsibility or liability for these independent policies.
Online surveys
You are under no obligation to participate in any online surveys. Anonymity of individual respondents and protection of personal details will be maintained except where otherwise specified in a particular survey, or where the express permission of the respondent has been sought. Information gathered through surveys will be researched and compiled on an aggregated basis and results may be published by westtrax.com or WT.
Survey information, where relevant, will also be used for your benefit to monitor or improve the use and satisfaction of this site.
Security - how your information is protected
WT places great importance in the security of all information associated with our contacts and customers. We have security measures in place to attempt to protect against the loss, misuse and alteration of customer data under our control.
No transmission over the internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal data, we cannot ensure or warrant the security of any information you transmit to us or to any other persons providing online products or services, and you do so at your own risk.
You are responsible for maintaining the security of your passwords and/or any account information.
Transactions on or through westtrax.com
As part of our commitment to offering you a wide range of products and services, we enable you to make online purchases directly from us or through our third party partners. When you choose to make a transaction through a third party, we will inform you that you are being transferred to the reseller you selected. This notice is important because when you choose to make online purchases through our resellers, you become their customer, and use of your data is then governed by their privacy policy.
In the event where a transaction is made through westtrax.com, an outside shipping company where relevant, and credit card processing company will be used to fulfil the order and process payment. In this instance, these companies do not retain share, store or use personally identifiable information for any secondary purpose.
Children's Privacy Protection
westtrax.com is a site designed for use by staff, directors and senior executives of businesses, and is not in any way targeted or intended for use by children. As such westtrax.com will not knowingly collect or maintain data from children. If we discover, or are notified of, personal data from a child on westtrax.com, we will eliminate that data.
Where is the information stored
Information submitted by you on westtrax.com is stored in Germany at a dedicated internet hosting site. Information is stored in accordance with the Data Protection Act 1998 and in accordance with our own strict policy of protecting WT customers' information. Only authorised personnel have access to user information, and are all obliged to respect the confidentiality of that data.
Public Forums
Public areas of the site, such as information you may submit to chat rooms, forums, message boards or any networking area may be available to all users. Please remember that any information disclosed in these areas becomes public information and you should exercise caution when deciding to disclose any information under these circumstances, particularly with respect to personal information, as you may receive unsolicited messages from other parties as a result of this.
Additional questions and comments
If you have any questions or comments about our privacy statement, please email mail@westtrax.com


