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Management Team
Emil Bohr, CEO - Germany and Southern Europe
A results orientated entrepreneurial senior executive with International experience in the network, information and consulting industries, and an excellent track record in selling.
In 1998, Emil became a member of the biographical Encyclopaedia of leaders in Germany “Who is Who” and of the Directory “International Who’s Who of Professionals“
Before joining West Trax, Emil served as Vice President and General Manager for several well known international companies.
He has successfully managed change in Managed and Professional Services organisations in European and International product oriented enterprises and leading IT Solutions oriented enterprises.
Emil Bohr is the owner and Chief Executive Officer (CEO) of West Trax Germany and Director - Business Operations of West Trax International.
David Long, CEO - UK and Northern Europe
An internationally experienced senior business executive who has held Board level positions with P+L responsibility for IT services development, sales, marketing and delivery.
Strong strategy development skills and an emphasis on execution and operations have resulted in innovative, profitable business initiatives at UK, European and Corporate levels.
Before joining West Trax, David contributed his experience and advice to the management of world–class software and services businesses faced with major change situations such as start up, growth, optimising, downsizing or re-structuring their service operations.
David Long is co-owner and Chief Executive of West Trax UK and Director - Strategy & Business Development of West Trax International.
Diana Bohr, Chief Technology Officer (CTO)
An internationally experienced IT Expert, results oriented and with a global success record.
She has a profound in-depth knowledge of IT with an emphasis on ERP Environments, Business Process Analysis, Modelling and Optimisation.
As CTO, she is responsible for the development of analysis methodologies such as KPI Scan®, KPI Optimiser®, KPI QA® and Benchmark Express® that enhance the value enterprises derive from their effective use of ERP Systems
All analysis, models and implementation methodologies are developed and coordinated under her leadership to maximise client benefits.
In addition Diana has extensive experience in the fields of process benchmarking, economic evaluation of systems for large and medium sized enterprises, IT Market Research and Intelligent Data Analysis. She is frequently invited to speak and write on her areas of expertise by clients, trade press and market research companies.
Diana Bohr is Co-founder of West Trax Germany and chief Technology Officer of West Trax International.
Ken Gorf –Chief Finance Officer (CFO) & Director - Legal
An outstanding internationally well known expert and senior executive in Finance with many years of experience in several industry segments.
A Fellow of The Chartered Institute of Management Accountants educated in Gillingham and Worcester.
Ken’s early career was in financial management roles in the automotive, engineering, and technology industries, followed by sales, marketing, and general management positions primarily in IT and services companies. In the last ten years, his focus has been supporting young technology companies in start-up and business development with interesting projects in weather forecasting, communication for deaf people, and now high-level services for ERP user enterprises.
Ken Gorf is Co-owner of West Trax UK and Director, Finance & Legal for the West Trax companies and acts as Company Secretary.





